Label Express

Precise search engine optimisation for ecommerce: Hazchem Labels, Weight Warning Labels, Packaging or Freight Labels. If Label Express sell it, then they have a top link on Google.

The Client

The Yarra Valley is home to an online business called Label Express. Off the shelf, packaged labels for all sorts of industries are ordered online and shipped out the same day.

www.labelexpress.com.au

"For the first time in our existence we have a website that works. Into the bargain we get ongoing advice and assistance as required. Our money was well-spent." - Robin Harris

The Brief

Label Express approached WiseInternet in December 2006 requesting our services to redesign and redevelop their existing ecommerce website. The website has some stiff competition, so achieving prominent and free Google links was a high priority.

The Solution

In around eight weeks the new website was launched. A short time later the website had gathered dozens of specific, accurate, lead generating, free Google and Yahoo! listings.

Most search phrases command the top two links and dozens more command a prominent page one listing.

The Label Express website uses the WiseShopper online shopping cart software. The WiseShopper allows the Label Express webmaster to add their own page titles, meta data, product names, links, descriptions and images.

The internet's leading search engines draw the product information from the WiseShopper system and display links to the Label Express products.