The Australian Online Bookshop - Perth

High volume sales: 45,000 products, multiple users, customer loyalty features.

The Client

The Australian Online Bookshop is quickly emerging as a dominant player in retail book sales in Australia and is proving to be a showcase for WiseInternet's WiseShopper online shopping solution.

Since the launch of their site, they have enjoyed exponential sales growth and they are consistently in the top ten search results on Google for keywords relating to online book sales in Australia.

www.bookworm.com.au

"Thank you for all the great work you have done to help make for a very successful sales period this year." - Bob Hoffman

The Brief

The Australian Online Bookshop needed an online shopping site which would display their wide range of titles, and competitive prices and provide easy, secure and reliable online sales. They also wanted to offer customers the option of having their purchases gift-wrapped.

The Bookworm website enables customers to calculate the postage of a book purchase before they are asked to buy, log in or checkout.

The Solution

The Australian Online Bookshop uses the WiseShopper shopping cart software. The WiseShopper includes a long list of standard features including a promotion code facility, a percentage mark-down feature, gift-wrapping and gift voucher function and related product management.

The WiseShopper features an intuitive, user-friendly interface that makes it simple for Bookworm to add and edit their 45,000 products and dozens of categories. They can easily generate shop newsletters and download sales reports.

WiseInternet's experience developing successful online shopping websites has translated into growing sales at bookworm.com.au.

While shoppers browse the site presents them with an ever-changing range of books related to their interests subsequently increasing the chance of further sales.